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Social Business Regulation: Introduction & Socio BIZ Rule #1

Over the weekend, I spent an entire day working on what I will present today as Socio BIZ Rule #1 for Social Business — but first let me backtrack a little bit about how I got to this place.
If you have been following along with chapters 1-20, then you are already quite up to speed. If you do not have enough time to catch up right now, I will give you a brief overview about how I introduced the topic to many of the thousands of participants @ WordCamp Europe (WCEU) this weekend in Porto.

This has to do with the economics of marketplaces … in particular what are often referred to as “free market” economies with very competitive markets. In the very abstract form of economic theory taught in introductory courses in colleges and universities, there are some quite significant assumptions made about how such markets work. Two of the most stupendous assumptions are the way economists simply assume complete information and free access to the marketplace.
Anyone even just somewhat familiar with any kind of “real world” scenario should immediately be able to understand how ridiculous this is.
I don’t know about you, but my own view of utility in general and useful ideas in particular is that they need to be applicable to “real world” applications. I do not live in fantasy land. In Germany, people might describe their preference for the actual real world application of ideas by saying something like “wir machen Nägel mit Köpfen” (in other words: “we make nails with heads”, a sort of pun on being street savvy and smart enough to make actually useful tools, instruments, solutions, etc. for the real world).
If you want a brief review of some of the background for the next step in my argument, please consider taking a look at chapters 3 (“What is the Primary Goal of Social Business?”), 17 (“The Law One“) and 19 (“That’s Just the Way IT is“) … and the next step is indeed quite a doosy for people who are happy to drift through life via the fantasies created by the assumptions described above.
This is it: We want barriers to entry in marketplaces. We do not want free and open. We want things like regulations, law and order, and organizations which can help organize the organization which enables things like standardization, standards and similar norms and similar normative effects … such as “the way we do things here“. Long story short: we want hurdles, sort of as if to “separate the wheat from the chaff”. Likewise, we want to filter out spam, we want to prevent criminal activity and we want to feel as secure as possible when we embark on a new adventure or any kind of risky business. Perhaps we cannot eliminate risk completely, but we do want to reduce it as much as possible.
This is the reasoning that leads me to Socio BIZ Rule #1:
There should be some degree of market regulation built in to the validation of identity for market participants.
Each market ought to have specific certification hoops to jump through and hurdles to jump over, which are suited to each marketplace’s specific requirements … and indeed this is already usually the case for the world’s leading specific markets (here, I refer to a specific market as a marketplace which is focused on a particular industry, market segment or so-called “niche” markets). In contrast to such undifferentiated behemoths such as Google or Amazon, more specific sites like “hotels”, “weather”, “movies”, “food”, “clothing” and so on can better cater to the specific wants and needs of their more specific market participants.
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Language & Community — Some More or Less Clearly Defined Definitions

I feel I need to make clear how I define some terms. Although I feel as though I use most terms in a very literal manner, I think some people misunderstand what I mean because these terms sometimes have connotations which differ significantly from the way the terms are (or “ought to be) understood in a very clear and unclouded manner.
Let’s start with literacy. There is a very strong connotation that being literate is associated with being schooled and/or educated — but that is not what the term means. It simply means the ability to use written language. Furthermore, since many written languages no longer have “spoken language” equivalents, it really has less and less to do with interpersonal — in particular: spoken — communication. A couple examples might help: Literacy involves being able to read and write URLs, the code that is incorporated into HTML, and so on. When I say illiteracy is still widespread, I am merely underscoring that very few people are able to understand and use such written languages appropriately. Indeed, on many websites (including Google and Facebook), most of the written language is hidden or suppressed from clear view, because these companies attempt to hide their manipulative inclusion of “spyware” code (which is mainly incorporated for their own marketing schemes). Almost no-one (again, for example) is aware of the way Google tracks their surfing of the WWW on most websites, because the Google code incorporated into those websites is only “comprehensible” to people who are literate enough to be able to understand the source code of the sites they visit. I estimate that significantly less than 1% of any measurable population on Earth has this level of literacy — in other words: well over 99% of all populations on Earth remain illiterate at this level of literacy (See also Chapter 13 “Literacy = ! { an on-off switch }“). [1]
Next: Ignorance. Ignorant does not mean stupid, yet there is again a very strong connotation by association. It does not exactly mean “uninformed”, since that would also include “naive” and/or “innocent” — which are distinct from being ignorant. Ignorance simply means the act of ignoring something. Some ignorant people can also be intelligent, well-educated, come across as smart, etc. Many people — both in the past and also in the present — have ignored things such as the Holocaust, the influence of propaganda (and/or advertising), global warming and many things more. Likewise, many people ignore their own feelings, or go through a psychological process referred to as “repression”. Perhaps there is a sort of logic to some cases of ignorance, as it seems to be easier to “deal with” the world by ignoring troubling thoughts, such as being involved — even just as one tiny cog in an enormous machine — in an organization which engages in reprehensible acts (for example: a soldier who kills someone as a member of an army, “simply following orders”). Depending on the sensitivity of an individual, it may be possible that a person might overcome their own ignorance and become aware of their own involvement in such things as racism when asked to answer (for example) a question about their own “race” — do they simply give a response, or do they ask for an explanation of the term?
Finally (for now): Linguistic Community. This is quite similar to the case about literacy (described above). In this case, “language” is often interpreted as something which is taught in school or as something which can be “looked up” in a dictionary. After several centuries of such *normative standardization*, the whole notion of variations of language almost seems incomprehensible. Yet to anyone with even just a minute understanding of the study of languages, there is nearly no doubt whatsoever: each language evolves according to interactions with its environment, and these interactions happen according to the varying degrees of social cohesion within the many subcommunities of any larger community. We refer to these variations as dialects, jargons and such — the communications that actually happen within the linguistic community are the actual language; all attempts to standardize usage are simply efforts to simplify the complexity of immensely vast and highly variable data. The simplified models are not the real language, they are merely simplifications used as short-cuts in order to more easily interpret individual expressions. It would be a grave error to think that such oversimplications are more “pure” than the actual observations collected in the real world. In contrast, the real world of communications involves innumerable overlapping communication boundaries which are all more or less permeable, depending not only on the familiarity of the participants, but also their willingness to interact with each other across borders (see also Chapter 18 “Linguistic Empathy & Community Boundaries“).
[1] One exception might be a population of so-called “webdesigners” — yet note that it is nonetheless possible to design websites and still be unaware of significant privacy and security risks associated with including so-called “third party content”.
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That’s Just the Way IT is

This week I met up with a bunch of people in the “domain name” industry.
I find it odd the way it still seems like whenever most people talk about domain names (even including people who are supposedly themselves industry insiders), they act as if it might be an insignificant or negligible thing to consider. Judging by the investments of the world’s leading “online businesses”, most people are simply WRONG.
Yet I am not worried about the so-called 800-pound-gorillas. These oversized egos (in contrast to the man-of-the-street common views) actually seem to be quite underendowed when it comes to brain power, in particular when it come to the finer nuances regarding the domain name industry.
The most obvious nuance most companies overlook is that their brand names are in fact meaningless and empty. Again, this is not commonly well understood: Registering a trademark string (or something like that) means that some government grants (more or less) monopoly power over that string to the trademark registrant. In linguistics, if only one entity rules over a term that way, then it is not considered a language per se, but rather an idiolect (as if it were the case of one lonesome idiot mumbling to themselves). These relatively misguided companies often spend inordinate sums of money on stuff like SuperBowl ads in order to make their trademark strings “well known“, or at least to elicit a sort of Pavlovian response to their manipulative stimuli (see also chapter 4 “Writing (by Machines for Humans)” and also, more recently, “Propaganda Information Technology vs. Indigena Information Technology — the Basic Idea” [ https://indigenous.news.blog/2022/05/07/propaganda-information-technology-vs-indigena-information-technology-the-basic-idea ] ).
Another nuance many 800-pound-gorillas overlook is that feudalism is no longer a viable business model. The largest giants (Google and Amazon) have acquired vast fiefdoms — very large portfolios of proprietary top-level domains. They are apparently attempting to replace the widespread ethos of decentralization with a widespread balkanization into a vast array of kingdoms, in which these 800-pound-gorillas will rule as kings (in at least a few cases, they already rule as such). As long as the peasants of the WWW lack the literacy skills they need to avoid exploitation of their illiteracy by these corporate giants, these money-printing machines seem dead set on making a killing while they can.
This seems somewhat reminiscent of Papal power on the eve of the Protestant Reformation. In my humble opinion, banking on illiteracy seems like a very misguided long-range plan. But perhaps this is more of a short-term “take the money and run” game plan? Maybe by the time the plebs acquire sufficient literacy skills, the gorillas plan to be floating around somewhere in outer space?
Exploitation — that’s just the way it is? Some things will never change?
Never say never.
Saying “never” sounds like the outlook many in the aristocracy might have had on the eve of the French Revolution… if they were even at all clued in regarding what was happening all around them.
During many of my conversations with people this week, many of my talking partners made expressions I would characterize as “knowing smiles” — which is in sharp contrast to the reactions (of amazement or astonishment) I got maybe 10 or 15 years ago. I think none of them were 800-pound-gorillas. They looked more like humans, perhaps 180 pounds?
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Linguistic Empathy & Community Boundaries

Languages are abstractions — they pretend to actually exist, but in reality they are more like amorphous relationships between the language’s speakers (or users). When one person uses a word and another person interprets that word’s meaning, there is no guarantee of absolute congruency — meanings can be laden with all sorts of connotations, there is metaphorical use of terms and so on.
For a language as wide-ranging as English, there are undoubtedly many sub-languages — be that dialects, jargons or simply such variants as colloquial or vulgar language. I am quite certain that I speak differently to almost each and every different person I speak with. For example, the language I would normally start off speaking to a stranger I meet would be to use a rather basic level that I assume everyone would understand much in the same way. I might say “Excuse me”, perhaps ask something like “Can you help me?” and then something like “may I use the restroom?” or “do you know the time?” … and in each case I would expect that in each particular context the meaning would be quite obvious — such that when asking about time, I would normally be referring to the local time.
What is also quite obvious is that in global communications, the concept “local” is quite different. I owe alot of these insights to something I read which was written by a participant @ omidyar.net — several decades ago now. Global communities also have local boundaries — but they are not geographic boundaries. Instead, they are linguistic (or some might say behavioral — and here I would add that language and behavior — and community, too — actually go together).
Of course this post harkens back to (and attempts to build upon) what I already posted in Chapter 7 (“Natural Languages & Linguistic Empathy — a First Essay on the Impact of Phenomena such as Presence, Awareness and Focus on Social Cohesion“), but it also makes a connection to my recent post @ indigenous.news.blog regarding crossing boundaries (see “Propaganda Information Technology vs. Indigena Information Technology — the Basic Idea” [ https://indigenous.news.blog/2022/05/07/propaganda-information-technology-vs-indigena-information-technology-the-basic-idea ] ) and also to another recent post about a very large globally distributed community (namely WordPress — see “Is WordPress losing touch with everyday users?” [ https://top.design.blog/2022/05/13/is-wordpress-losing-touch-with-everyday-users ] ).
For members of any community to be comfortable with their interactions and engagement within the community, they need to feel that they can easily understand each other. Using the same language (or similar enough languages) is a big part of that.
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The Law One

You might think I might now present an argument saying you should never kill anything, but if so then I’m afraid I am going to disappoint you.
Going back (anyone remember that song by Nils Lofgren?) … to the Seventies (I think), I arrive at this iconic line from a band called The Clash (perhaps the original “source” goes back even decades further — to The Crickets?):
I fought the law, and the law won.
MY source is “I fought the law and the law won” by The ClashFrom which I now have formed this variation-on-a-theme:
Law 1: The Law always wins.
moiIf the law doesn’t win, it’s probably simply no longer the law. You may speak of revolution, you may speak of regime change, … but you’re still gonna have to serve somebody. (Bob Dylan said that)
The thing about colossal and gargantuan organizations is that they don’t stop on a dime — whether or not they want to, can or whatever. My father used to say much the same about big ships: getting something like that to (stop and / or) turn around is quite difficult.
So what usually happens is what is now commonly referred as “lobbying” — and that does not mean simply hanging out in lobbies, but rather actively seeking out the law and shmoosing with the law, and ultimately to the point of mutual cooperation.
Since this has become the modus operandi for several centuries already, there is an awful lot of driftwood floating along alongside these humungous ships that have amassed huge amounts of codes, rules and regulations over large spans of time that swimming against this mainstream is becoming nearly impossible.
Today, fighting the law seems futile — a fool’s errand. Alignment and shmoosing has a far greater chance of success. As I wrote once a long time (I think decades) ago here (@ Socio.BIZ ), this is particularly true when it comes to propaganda [ https://indigenous.news.blog/2022/05/07/propaganda-information-technology-vs-indigena-information-technology-the-basic-idea ].
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We Come in Peace … SHOOT TO KILL !!!

Back in 1987, there was a band called “The Firm” (no, not the one with Paul Rodgers & Jimmy Page) … which released a very successful single named “Star Trekkin”. You can still find copies of the promo video today.
Imagine you were arriving at some planet somewhere and you discovered a developed civilization with a large thriving population there. You might reasonably assume there was some kind of social order, wouldn’t you agree (?) — perhaps some kind of hierarchical, or perhaps simply a very flat organization?
Now considering this civilization were foreign to you, and that you knew very little about it: Do you expect it would have any kind of propaganda? Whether yes or no, in either case: does the answer match up with what you think about your own civilization?
Please feel free to post your response as a comment below (before reading any further, if you feel like it, etc.).
Much in line with the previous chapter (“Community — Compared to What?“), I would be not-at-all surprized if people were to assume foreigners might be different. Yet I would also not be amazed if people were to think that one civilization probably behaves much like another civilization, since they are both civilizations.
So in this vein, I arrive at the perhaps quite provocative question: Is propaganda civilized? This question makes me quite uncomfortable. Perhaps another question more “built-for-comfort” might be: Why would anyone think that propaganda is impossible? Or even against the law? I think such questions were also raised quite well by Bob Dylan in his song “With God On Our Side”.
Here are some rather basic facts about propaganda, written rather “off the cuff” and / or from the top of my head:
- if something is recognized as propaganda, it ceases to be functional as propaganda
- propaganda breeds via repetition
- (roughly / by and large / to put it bluntly) after WWII, propaganda was rebranded as advertising (yet its “illicit” nature was relegated to only the realm of a rather murky notion of “subliminal” advertising)
What amazes me to no end is how widespread propaganda actually is while at the same time how widely it is believed to not exist at all … or at the very least how many people believe to be immune to its wiles, how many people think it is ineffective for themselves (yet apparently being indeed effective when used on others), in sum: how oblivious many people who consider themselves to be literate are (yet who obviously willingly engage in allowing themselves to be manipulated in this manner) … gullibly consuming it in mass quantities for “FREE“.
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Community — Compared to What?

There’s a sort of “pop jazz” song named “Compared to What?” and that’s the tune I have sort of stuck in my head as I am having these thoughts… — which thoughts?
When we talk about community, it usually creates an intellectual divide between “Us and Them”, ingroups and outgroups. Yet these groups are not so much themselves factually real as much as they are subjectively chosen. We interpret the world with our own minds, and the groups that result form because of the way our own mind chooses to organize things. I think a couple decades ago Cory Doctorow wrote a neato little article about that and called it “metacrap”.
Here in Germany, the word “Kommune” is also a common way to refer to a local community, yet here the term is usually used to refer to the local government, rather than the local group of people mulling around in the same local area. As the 20th Century gradually transitions into the 21st Century, the lagging technological development of mobility brought about mainly by the automobile industry is slowly softening up localisation as a geographical concept. It’s not so much that people are becoming more footloose (which the double-whammy of the Corona-virus and the price shock of rapidly rising fossil fuel prices have more or less stopped on a dime), it’s that geography seems to matter much less now that globalisation is finally arriving in even the remotest locations across the globe.
Over time, I expect many will at some point come to experience a rude awakening that there is nothing virtual about transportation costs.
Okay, marry you up was the town outside of Kyiv according to the BBC, oh is Fredericksburg. Okay, I’m going to I’m gonna give you some numbers here. So Mary, you pull is by Dre if you wanted to drive there to from Kyiv it’s 461 miles to Dallas. San Diego is just outside of San Francisco according to this Sky. A couple of other little items here. Dallas to Fredericksburg is 196 miles if you drive, so you’re buying our final right outside of Dallas I am I’m basically in a suburb of Dallas, it’s only five hours to drive. And so it’s actually closer to Lubalin. Poland than it is to Mariupol. It’s, it’s about the same distance to Warsaw, as it is to Mariupol. And so I can go on and on. So why are they lying to us? Why are they lying to us that Mariupol is just outside of Kyiv when it’s nowhere near Kyiv, Sacramento is closer to San Francisco than this is just about the distance to Reno. I mean, how is this just outside of cave? The question is why do they say this? Why are they blatantly lying? Do you have an answer and it’s vetted? Because NPR played it full cloth. Well, I don’t know why the I don’t know why they’re lying. But this is a blatant lie. Tactic false.
NoAgendaShow Transcript: https://www.noagendashow.net/index.php/listen/1443?transcript=2:09:36
Jahnsi In other news, John @ NoAgendaShow (aka Jahnsi) observed that it has now been reported that Mariupol is a town just outside of Kiev. And the other day I was also reminded of my affinity for an English-language blog written by Meg … who is “based” in Praha (Prague) — see (for yourself) her very well-written “How Can I Help You? Why We Need to Voice Our Fears and Needs” [ https://itsgonnabemeg.wordpress.com/2022/04/22/how-can-i-help-you-why-we-need-to-voice-our-fears-and-needs ].
In my preferred intellectual world, localisation is all about topics. The community I intend to communicate with indicates the stuff we care about using linguistic expressions. We reach agreements in topical terms. We localise ourselves on the same page (see also “Introduction to Rational Media: Content vs. Container” [ https://contextual.news.blog/2020/04/22/introduction-to-rational-media-content-vs-container ] ). Rather than needing to be footloose, we choose to interact loosely with our minds over matters (e.g. think of the phrase “small pieces, loosely joined” [ https://www.smallpieces.com ] ).
Even if the world of information and communications technology is managed with machines, it would be naive to think that this world operates without natural language. The technology of writing systems, however, now undeniably favor languages based on the latin alphabet — the outlook for all other writing systems seems rather bleak (at best). And nonetheless: lest we lose ourselves in such finer details, we should always remind ourselves of the big picture … the grandest scheme of artificial intelligence, the paramount view of all automation itself, is the overarching image of pattern recognition … and pattern recognition would not exist at all without being built on the shoulders of human cognition … in the first place … and that being built upon (or in symbiotic evolution with) human communities using so-called natural languages in a somewhat prehistoric premonition of a first place.
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Exploring Expectations

I have great expectations, and these are things I constantly seem to struggle with. Yet I do not feel like I am struggling with myself or my own expectations of myself. On the contrary: I feel like I struggle first and foremost with my expectations of others, with feeling disappointed, and with trying to manage and cope with my incessant state of disappointment.
If I didn’t expect so much, might I be disappointed less?
Well, yes and no. Yes, it totally makes logical sense … but no, it isn’t possible to live at all without expectations. We open our eyes because we expect to see something. Otherwise, moving our eyelids is just a waste of energy. We put one foot forward because we expect the surface underneath to be solid enough to walk upon. We expect the sun to come out tomorrow. We expect all the time. Most of living is made up of expectations.
Well, how about setting expectations which we can achieve by ourselves? OK that sounds very nice — can you explain to me how that actually works? How do you yourself put dinner on the table? Does that not kind of depend on whatever is being dined upon? … and a table? … and gravity? … and many things more?
I find gravity and sunlight and a long list of natural phenomena to be quite dependable. I feel OK with being quite certain of such expectations. People, not so much. Then there is a wide range of things somewhere in between: animals, plants, lightning, all sorts of natural wonders and disasters, … but let’s stick with people — since they are, after all, closely linked to most of my own disappointments. Why are they so undependable?
Obviously, this is such a complicated question that it seems like a gargantuan problem. Yet let me sketch out a few inklings and hunches (or “wannabe observations”). First of all, there is this notion of free will — enough said (I’m definitely not going down that rabbit hole at this moment). Then there is social order — and this is indeed very central to the present book project. To what degree is a very strict social order along the lines of “eye for an eye, tooth for a tooth” a method for creating reliability and dependability with respect to expectations of personal character? I do not know at all. Is it admissable to follow the hunch that perhaps the more relaxed attitudes of the present day encourage widespread shoulder-shrugging and carelessness about personal responsibility for actions? Is society (or a “loose” social order) responsible for crimes committed? Wrecking havoc? Lack of trust? Wanting dependability?
I will simply stop here abruptly, before I mistakenly jump to unwarranted conclusions.
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Literacy = ! { an on-off switch }

Literacy is not an “on / off” switch.
That statement seems quite simple and straightforward, but it can be written in a variety of ways … and what’s even more astonishing is: while the proposition itself seems quite obvious (at least if you spend at least a little longer than a second to think about it), in almost every case of statistical data-collection of literacy, the approach is nonetheless to think of literacy as if it were indeed either of two cases — literate or illiterate.
Most people do not realize how grossly absurd this is.
Several decades ago, some people became somewhat familar with the idea of different modes of literacy — for example “numeracy” (for numbers and / or mathematics) or “media literacy” (although this is not clearly defined, the common thread here probably has to do with some general or vague notion of publishing) or a wide variety of other “kinds” of literacy.
In a field which came to be known as “sociolinguistics”, some people differentiated levels of language and associated these with sociological factors or social classes. Generally, the thinking was along the lines of “development”, whereby the low level of development was considered underdeveloped and a high level of development was seen as elaborated, academic and sometimes specialized. That all kinds or levels of literacy are appropriate for their correspondingly appropriate communities, contexts, conditions and such was by and large neglected (perhaps one prominent exception is the field of pragmatics, another sub-specialty of general linguistics which in this case seems vaguely linked to “game theory”, a quite sophisticated mathematical analysis of social behavior).
Yet for anyone even remotely familar with the wide range of language and linguistic ability across the entire span of the extremely vast Internet, it ought to feel odd how rudimentary our familiarity with a reasonable notion of literacy (or lack thereof) is.
For the initiated, I could simply point out that there are still people who exist “out there” (“in the wild“) who do not realize that propaganda continues to exist to this day. Most of these people are simply naive, yet at some point such naiveté borders on ignorance. I guess this point is probably closely associated with “enlightenment”, especially the notion of “enlightened self-interest” (brought to us by Adam Smith). The uninitiated will probably remain in their un-woke dazed and confused state of sheepish consumerism — there is unfortunately little hope for such numbskulls. Unless (fill in that famous Dr. Seuss story here).

Well, to finish off my “good deed for the day” I will simply point out that any enlightened notion of “target audience” requires some more enlightenment with respect to literacy. If your notion of “fishing where the fish are” caters to unenlightened worlds involving gobbledygook like “Google” or “FaceBook” (see also “Hope & Change: Flipping the F-word & Removing the Old-Fashioned R-word” [ http://remediary.com/2020/11/06/hope-change-flipping-the-f-word-removing-the-old-fashioned-r-word ] ), then I’m guessing you need to focus on relatively less sophisticated target audiences, with somewhat challenged levels and kinds of literacy. My hunch is that any “SEO” / “SEM” “expert” (WTF kind of “expertise” is this?) worth their salt is already acutely aware of this with respect to the suckers they want to catch, but perhaps far fewer are aware that they themselves are also suckers to someone, something, … maybe even the big G itself?
“UNLESS” image via “Dr. Seuss Tells the Sermon on the Mount, Part 2: The Lorax” [ http://fatpastor.me/2014/09/26/dr-seuss-tells-the-sermon-on-the-mount-part-2-the-lorax ]
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Status Quo & Confirmation Bias vs Scientific Hypothesis Testing

About a week ago I became keenly aware of the way the term “confirm” is regularly used in society today … and I do believe it is used quite differently today than it was used many centuries or perhaps even millennia ago. To speak of millennia, of course, draws attention to the way this term has obviously been handed down to us from Roman times.
The word “confirm” is built from two parts: the prefix “con-” and the root (or basic notion) “firm”. The prefix usually means something like “together“, yet some dictionaries claim that in this particular case it is supposed to mean something like “intense“. The basic concept “firm” means what it has apparently always meant — something like strong or stable (and please also note that the concept of a firm is a very social concept … basically a company or some similar social institution). From these considerations, it also becomes clear how the notion of “confirmation” became so particularly meaningful in the context of christian churches — namely as a ritual in which a person stated (or “confirmed”, together and along with other believers) their own belief in the validity (and their own trust in) the entire belief system. Over time, this “bandwagon” aspect of a strength in numbers (or, more precisely, a strength via numbers) apparently became less and less significant. Hence, today we use “confirm” as rather matter-of-fact, and not at all as a matter of groupthink or even group psychosis. Some people even go so far as to say things like “confirm a hypothesis” — and do so completely nonchalantly, as if there were nothing as normal in science as to confirm a hypothesis. In fact, nothing could be further from the true scientific method.
Indeed: Today science is quite often put on a stretcher and distorted to make results fit the mainstream propaganda agenda — and to call it mainstream ought to ring true to the populist confirmation bias it employs. “Confirmed cases” are not scientific, because there is nothing scientific about confirmation. Hypotheses are tested. The results of hypothesis testing are either to reject or to not reject. Hypotheses are never accepted, let alone confirmed.
Yet most people already appear quite challenged with even the most basic expectations of literacy, let alone the scientific method. In many modern societies today, science has been replaced with Google.
About a decade ago, I asked a question on a popular website focused on questions — essentially: what is the difference between believing in Google versus believing in the Pope? I was very amused by some of the answers.
Confirmation bias is very much alive and well today, and some of the greatest “con artists” (who employ “confidence tricks” to sucker gullible fools into buying whatever they are selling) — and especially Google (see also Chapter 9 “The Social Construction of Publishing“) — reap great profits from the huge masses of their innocent herd-behavior followers … who are completely mesmerized and behaving with complete blind faith (for an excellent introduction into to the crucial factors at play in such psychological manipulation games, see also Maria Konnikova’s fine presentation at Davos, covered in “Con artists thrive where trust meets self-deception” [ https://branding.photo.blog/2022/04/02/con-artists-thrive-where-trust-meets-self-deception ] ).

Con artists thrive where trust meets self-deception [ https://branding.photo.blog/2022/04/02/con-artists-thrive-where-trust-meets-self-deception ] A few days ago, I made a suggestion — no, an invitation — to hack around a bit (see “Shortlisted Hacks in Topical Search for WCEU 2022” [ https://leading.business.blog/2022/03/30/shortlisted-hacks-in-topical-search-for-wceu-2022 ] ). So far, the reponse has been little (or maybe even nothing) more than crickets. Maybe “good things come to he who waits” (as one of my middle school teachers was fond of saying as he handed out his graded results, hardly ever actually fulfilling my very practiced patience) … I guess I will just have to (once again) wait and see.
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Status Quo & Confirmation Bias vs Scientific Hypothesis Testing

About a week ago I became keenly aware of the way the term “confirm” is regularly used in society today … and I do believe it is used quite differently today than it was used many centuries or perhaps even millennia ago. To speak of millennia, of course, draws attention to the way this term has obviously been handed down to us from Roman times.
The word “confirm” is built from two parts: the prefix “con-” and the root (or basic notion) “firm”. The prefix usually means something like “together“, yet some dictionaries claim that in this particular case it is supposed to mean something like “intense“. The basic concept “firm” means what it has apparently always meant — something like strong or stable (and please also note that the concept of a firm is a very social concept … basically a company or some similar social institution). From these considerations, it also becomes clear how the notion of “confirmation” became so particularly meaningful in the context of christian churches — namely as a ritual in which a person stated (or “confirmed”, together and along with other believers) their own belief in the validity (and their own trust in) the entire belief system. Over time, this “bandwagon” aspect of a strength in numbers (or, more precisely, a strength via numbers) apparently became less and less significant. Hence, today we use “confirm” as rather matter-of-fact, and not at all as a matter of groupthink or even group psychosis. Some people even go so far as to say things like “confirm a hypothesis” — and do so completely nonchalantly, as if there were nothing as normal in science as to confirm a hypothesis. In fact, nothing could be further from the true scientific method.
Indeed: Today science is quite often put on a stretcher and distorted to make results fit the mainstream propaganda agenda — and to call it mainstream ought to ring true to the populist confirmation bias it employs. “Confirmed cases” are not scientific, because there is nothing scientific about confirmation. Hypotheses are tested. The results of hypothesis testing are either to reject or to not reject. Hypotheses are never accepted, let alone confirmed.
Yet most people already appear quite challenged with even the most basic expectations of literacy, let alone the scientific method. In many modern societies today, science has been replaced with Google.
About a decade ago, I asked a question on a popular website focused on questions — essentially: what is the difference between believing in Google versus believing in the Pope? I was very amused by some of the answers.
Confirmation bias is very much alive and well today, and some of the greatest “con artists” (who employ “confidence tricks” to sucker gullible fools into buying whatever they are selling) — and especially Google (see also Chapter 9 “The Social Construction of Publishing“) — reap great profits from the huge masses of their innocent herd-behavior followers … who are completely mesmerized and behaving with complete blind faith (for an excellent introduction into to the crucial factors at play in such psychological manipulation games, see also Maria Konnikova’s fine presentation at Davos, covered in “Con artists thrive where trust meets self-deception” [ https://branding.photo.blog/2022/04/02/con-artists-thrive-where-trust-meets-self-deception ] ).

Con artists thrive where trust meets self-deception [ https://branding.photo.blog/2022/04/02/con-artists-thrive-where-trust-meets-self-deception ] A few days ago, I made a suggestion — no, an invitation — to hack around a bit (see “Shortlisted Hacks in Topical Search for WCEU 2022” [ https://leading.business.blog/2022/03/30/shortlisted-hacks-in-topical-search-for-wceu-2022 ] ). So far, the reponse has been little (or maybe even nothing) more than crickets. Maybe “good things come to he who waits” (as one of my middle school teachers was fond of saying as he handed out his graded results, hardly ever actually fulfilling my very practiced patience) … I guess I will just have to (once again) wait and see.
