Nature and natural language are certainly forces to be reckoned with, and so Pavlov’s experiments showing that to some extent interpretations of the real world can be influenced by what has become referred to as “behavioral conditioning” were truly groundbreaking. At the same time, we need to recognize that human natural languages are a special case — insofar as humans themselves discern many species of language within the larger grouping we might refer to generally as “human language”. Even focusing directly on spoken or written languages, humans discern a wide variety, usually having to do with the different communities they also distinguish. [1]
Therefore, Edward Bernays’ manipulative approach of coopting celebrated spokespersons to endorse and advocate for particular products or services may very well be much less effective today than in the heyday of classical propaganda. While many more stalwart companies may still try to use such methods (particularly in more outdated media such as television or similar technologies based on “brought to you by” advertising methods). The innumerable repetitions of repeated rubber-stamp impressions are today hallmarks of bogus bullshit shunned by younger generations no longer innocent enough to be suckered into believing in the sponsors’ messages polluting the channels they have turned into toxic dumps.
Instead, the more inspired and interested youth of today (and in particular, the somewhat enlightened examples) shun irrational media [2] like the plague of bygone technlogy. They put print media on par with hieroglyphics. They compare radio waves with towers of Babel. They view centralization as a leather boot.
In contrast, today young, budding communities see enormous growth potential in networks of rational media. Interlocking communities of interest each revolving around linguistic communities identifying particular aspects of daily life and thereby focus on what matters most to their own as well as communal well-being. In this world, there is simply no need for any central authority to govern affairs. If there is any problem in any one particular camp, the wonders of the adaptiveness inherent in contiually evolving natural languages will immediately route around the problem — problem solved.
Socio Business blog 