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Localization (or Localisation?) and Context: Das Gegenüber

Localization is a commonly used term to refer to translating content into other languages — but it’s almost never as simple as that. One of my German friends suggested I should write something for a German-speaking audience (alluding to some of my English language sites, such as this one or my indigena project). I felt… Continue reading Localization (or Localisation?) and Context: Das Gegenüber

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What is the Primary Goal of Social Business?

I want to pick up where we left the discussion at the conclusion of the last chapter … in the next chapter. Here and now I would like to attempt a first approximation of the primary goal of “social business”. Let me point out that I do not “own” this phrase — except and insofar… Continue reading What is the Primary Goal of Social Business?