Besides trudging through Edward Bernays’ book (“Propaganda”) I am also currently on vacation trudging through mountainous terrains in central Europe — perhaps I will update with more images later, but let me start off with this image of collaboration between business and communications first:
I also offer (as somewhat of a preview) another quote from Edward Bernays:
The media through which a political campaign may be brought home to the public are numerous and fairly well defined. Events and activities must be created in order to put ideas into circulation, in these channels, which are as varied as the means of human communication. Every object which presents pictures or words that the public can see, everything that presents intelligible sounds, can be utilized in one way or another.
Edward Bernays, “Propaganda”, p. 103
I also ask you to consider how the messaging from Edward Bernays compares with my own messaging about “Rational Media”. [1]
As I am only somewhat or even just very slightly in a “business communications” state of mind at the moment, I hope to update more about these ideas in the coming days (or at the very latest by next weekend). So please practice your patience and try to bridge the gap by reading up and maybe even by actually thinking for yourself, trying to connect the dots, and maybe even arriving at conclusions before I manage to do so myself. 😉
