Like some lethargic oversized pig swaying in the sweltering heat down towards the beloved muddy pit, we now look forward towards the summer doldrums, dragging our feet through the cooling water while keeping our head somewhat above water in order to keep a lookout on what might be coming up — whether from the depths below or rising up into the sky just above the horizon.
But we’re not quite there yet. I want to remind you of what’s just behind us, namely the spectre of ASS (artificially sentient slop) we were mentioning just last week — and which will probably still be haunting us for some time to come.
I recall my father liked to use the metaphor of how some huge ship on the water would be shipping along in this or that direction — but trying to get that thing to stop moving was much easier said than done. I feel some kind of analogy to the very popular movement of following ASS.
Many years ago, when I watched the movie about the “Woodstock” concert (which was actually NOT near Woodstock at all), I was amazed at how thrilling the appearance of the band Sha Na Na seemed as they sang a song which I thought of as extremely outdated, namely “Let’s Go to the Hop”.
Yet, very much like well-trained Pavlov dogs, consumers today will probably continue to flock towards their favorite ASS watering-holes throughout the summer, through many more seasons and perhaps (if they never manage to muster any more literacy skills than they’ve continued to slide along on up until now) for their entire lifetime (not exactly a guarantee, but still quite obviously observable BOOMER behavior). [1]
Socio Business blog 