The great enemy of any attempt to change men’s habits is inertia

Of course: that’s another quote from Edward Bernays’ “Propaganda” (p. 135). Apparently even 100 years ago, there was nothing easier than to accuse the mass of men with leading lives of lacking motivation. It seems that throughout time the slogan “Just Do Something” would also have been less popular than to “Just Do Nothing”. Yet… Continue reading The great enemy of any attempt to change men’s habits is inertia

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