This post is probably going to be shorter than most — because it’s so simple and straightforward, I find it hard to fathom how this might need saying at all.
First: What does it mean that you have an organization doing business in the modern world, and the only way the organization “shows up” via a so-called “search” is by spelling the full name verbatim (as one-word string, even if the name comprises two words)? Either you have never heard of SEO, your entire organization has very little or no competence at all, or I simply don’t know what is wrong with you. OR, well, maybe perhaps that is by design? Let’s say your organization is a “lobbyist watchdog” and the way you get paid is for all of the rotten lobbyists not to show up.. One way to do this is simply to not show up yourself … unless some potential client or donor happens to search for your organization by name. Exactly. Not a single typo. Or heaven forbid, when someone does a search for information about actual lobbyists in the real world.
Welcome to Lobby Control.
To give you a little glimpse of how “State of the Art” this organization is, let me observe that they just recently did an interview with a mainstream media company in which the biggest issue they have with lobby groups is that they now feel that “big tech” companies have too much influence.
That is indeed “State of the Art”. From several decades ago.
Socio Business blog 