I am currently on what has gradually become an annual retreat with a now nearly life-long debating friend in which we spar over various topics for small bouts that last ranging amounts of time, from two minutes to two hours to two years and sometimes even beyond that.
Yesterday we engaged in such a bout over a favorite bouting topic of ours — Woody Allen movies, and in particular yesterday’s bout revolved mostly around one aspect of the film “Vicky Christina Barcelona”.
Overnight it occurred to me that this also revolves around a particular shortcoming of publishing technology — namely: it still requires an “outcome” (i.e. a “payout”) before it allows mere communication to take place at all.
More exactly, the problem lies with failures in the “traditional publishing” oriented educational systems which still exist on such a wide scale today. These old-fashioned educational institutions mostly (nearly universally) still consider mere publication to be the end game rather as simply a starting point to get the ball rolling in endless and ongoing games of information and communication. These more and more ancient institutions are failing societies by allowing infantile (and incoherent or even completely meaningless) marketplaces to function as arbiters of success and / or failure.
Basing outcomes on such one-sided (and nearly universally “confusing as mud“) communications is doomed to bring at best vapid (if not even completely vacuous) results.
Producers and recipients are not allowed to meet and engage in exchanges before all payouts are already paid out and then everyone goes to sleep.
Most (if not all) traditional educational institutions still fail to produce literate adults capable of literally motivating publics to engage in literal dances of information and communication. They deserve an “F” for failing to teach enough — i.e. adequate levels of literacy for the information and communications technologies of today.
The “going concerns” of today require different flows of information and communications technology, they need to be adapted to longer range information and communication flows and exchanges, rather than short-changing by paying out little bits and pieces before even setting out and even just testing the waters of more or less scientific hypotheses being carried out on a daily basis in broad daylight.
I expect natural language needs to be more widely introduced and utilized (and probably also administered and adapted in a more scientific manner) in order to reap greater profits in future generations of information and communications technologies.
In case you missed it: that is a very central topic throughout the entire Socio.BIZ “social business” project.
Socio Business blog 
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