X did Y, and I don’t care

There’s nothing more mainstream than Metro (source: https://metro.co.uk/2016/09/29/10-glitter-eye-makeup-looks-for-your-next-night-out-6065532 ); I find it amusing that quite a few of the “Insta”-content is gone (but who cares? The ads are what count, right? 😛 )

I am reflecting on my recent posts over the past couple weeks. Two weeks ago, I described how mainstream media uses “bait and switch” tactics to get suckers to look at advertising. [1] This is usually done with a headline that claims something sensationalist along the lines of “X did Y”. Last week, I went a little bit further out on a limb to speculate about how Silicon Valley companies have gradually (over the past decade or two) formed something like a syndicate to force gullible suckers (with limited literacy skills) to consume massive quantities of mainstream propaganda … because these companies “make money” from thereby selling ads to such suckers.

Most suckers do not even realize that the drivel they’re allowed to read is only a small fraction of the information available on the Internet.

This drivel is so watered down with “brand safe” safety measures that reading such tepid broth is pretty much on par with swallowing a sedative. Each article is an additional dose of sedation. This is how well-read suckers become certified zombies. Brainwashed, spun and dried … the only sparkle left in their eyes is the residue of glitter dust sprinkled there by their robot overlords doing contract work for apparantly benevolent advertisers.

[1] Today, this is mostly done by Google (which controls the vast majority of the online advertising market). By and large, the role of “traditional” mainstream publishers (like The New York Times) is bypassed by Google placing ads on individual articles and giving the publisher a small cut of the ad revenue — this way, Google is able to maximize advertisers’ reach by placing ads regardless of which mainstream publication the individual sucker prefers.
New Media Works's avatar

By New Media Works

I'm just a regular person ;) If you want to know more, pls send me a msg -- thanks! :D

Leave a comment

Design a site like this with WordPress.com
Get started